Validation & Strategy

Stress-Test Your Idea Before Capital Is Deployed.

We audit the concept with the same rigour an institutional investor would. Market sizing, competitive intelligence, and unit economics before you spend a single rupee.

Start Validation

85%

Of validated ideas pivot at least once

Higher success rate post-validation

14 days

Turnaround time

What You Get

Three Reports. Zero Guesswork.

Deliverable 01

Market Sizing & TAM/SAM/SOM Analysis

We model your total addressable market from first principles, not just copying a McKinsey slide. You'll know the true revenue ceiling and exactly what share is realistic.

Bottom-up market modelRevenue potential by geography3-scenario sizing (conservative/base/bull)

Deliverable 02

SWOT & Competitor Benchmarking

We audit every incumbent in your space: their CAC, LTV, pricing, and the gaps in their product. You'll know exactly where they're failing and how to win.

Competitive landscape mapWhitespace opportunity analysisPositioning recommendation

Deliverable 03

Unit Economics Modelling

The most important slide in your deck. We build the exact CAC vs LTV model investors will stress-test, including payback periods and contribution margin.

CAC by acquisition channelLTV by cohortPayback period & break-even model

Test Your Idea, Free

Get a Free SWOT Report

Answer 5 questions about your idea. We'll send a personalised sample SWOT report to your inbox instantly.

Startup Health Check1 / 5

What stage is your startup at?

FAQ

Common Questions

Our standard validation sprint takes 10–14 working days. We deliver a full report with market sizing, SWOT, and unit economics model, plus a 60-minute walkthrough call.

We use a combination of primary research (founder interviews, consumer surveys), secondary data (Statista, IBEF, industry reports), and bottom-up modelling from existing comparable businesses.

Absolutely. In fact, this is where it's most valuable. Pre-revenue validation prevents you from building the wrong thing. We've validated ideas from napkin-sketch stage all the way to Series A.

Yes. Every client receives a fully editable PowerPoint and Excel model. You own all the IP. We also provide a condensed investor-ready version of the market analysis.

For early-stage startups, yes. Traditional market research firms charge ₹5–15L for slower, more generic reports. We're purpose-built for Indian startup contexts and move at startup velocity.

Pricing